The one mistake most non-fiction authors make

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The one mistake most non-fiction authors make

If you want to write a book about your business, you might not have given thought much to publishing yet. You’ve got to write the book before you choose between self-publishing and traditional publishing, right?! Wrong. That’s the one mistake most new non-fiction authors make. We’re going to talk about why you should decide how to publish your non-fiction book before you write. 

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How will a book fit into your business?

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How will a book fit into your business?

A book on its own will probably not make you much money. I’m sorry to be the bearer of bad news. So why bother doing one? Because it can be the catalyst that bolts your business to the next level and makes a lot of money in other ways. In this video, we’ll talk about what those ways are so you can make money from your book, even if it’s not through direct sales.

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How to know if you’ve got a good book idea

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How to know if you’ve got a good book idea

Will anyone buy your book? Are other people interested in your subject? Is your book idea any good? Will anyone like it? These questions go through every new author’s mind and in this video, we’re talking about how to answer them before you write a single word of your non-fiction book.

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Storytelling in non-fiction

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Storytelling in non-fiction

Last week I was interviewed on The Story Guide Podcast about storytelling in non-fiction and not having to write all alone. I talked with show host Alysia about getting unstuck and getting your words out to the world.

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Are you interested enough in your book idea?

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Are you interested enough in your book idea?

Books are big projects so, before you start, you need to be sure you're interested enough in your book idea to make it worthwhile. How do you figure out if your book idea is good enough to keep you going? That's what we're talking about today.

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How a ghostwriter helps when you struggle to speak up

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How a ghostwriter helps when you struggle to speak up

If you’ve ever had trouble speaking up and telling someone that you didn’t love something they did or said, then this post is for you! We’re talking about what you have to take responsibility for when you work with a ghostwriter. But it’s not all doom and gloom, because the writer has responsibilities too. Understanding what the ghostwriter is responsible for will help if you’ve ever struggled to say what you really think.

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Learning from the best non-fiction books

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Learning from the best non-fiction books

Tony Robbins, one of the world’s biggest life and business coaches, says that one of the shortcuts to success is modelling others who are already doing what you want to do. So if you want to write a book that sells millions, inspires countless people to improve their lives, and catapults your career, let’s model an author who’s done just that: Tony Robbins. Today I’m looking at the writing lessons we can learn from his awesome book, Unshakeable.

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Think no one cares about your book idea?

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Think no one cares about your book idea?

Think again. More publishers want non-fiction books! That’s the latest trend being reported this month by the bigwig industry commentators. If you’re sitting there thinking no one would be interested in your non-fiction book idea, I’m going to tell you what this news means for you.

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The real truth about why ghostwriting matters

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The real truth about why ghostwriting matters

I’d planned on doing a “lessons from the best non-fiction books” post. But this came to me and I thought, if I don’t post this now, I may chicken out and never share it. It feels a little intimidating to talk about this because it’s close to my heart but I think it’s important because, if you’ve been struggling with the idea of writing a book, it might just give you the encouragement you need.

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The surprising first step to writing a book

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The surprising first step to writing a book

If you have some rough, kinda fuzzy thoughts about writing a book for your business, but you can’t seem to get any further with this idea, this video is for you. We’re talking about the very first step you should take to write your book, even if you don’t really know what your book is about yet!

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Something new for you

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Something new for you

I've been working behind the scenes on something I'm really excited about. But before I spill the beans, I want to ask you a few things:

  • Are you fed up of putting your book on the back-burner because you don’t know where to start?

  • Do you just want someone to clear the confusion and give you direction?

  • Are you ready to take the first step to making your book a reality?

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Lessons from my summary...

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Lessons from my summary...

A few weeks ago I mentioned I was working on my summary—a few sentences that describe who I am, who I work with, and how I help them. (Find that video here.) Today I want to share my new summary, and some lessons I learned from working on it.

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Coffee & Commas with Jodi Brandon

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Coffee & Commas with Jodi Brandon

Editor and writing coach Jody Brandon shared one of my posts this week! She works with creative business owners and solopreneurs writing a book or ebook to scale their business, either through a traditional publisher or via self-publishing.

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Learning from the best non-fiction books

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Learning from the best non-fiction books

If we want to write a successful non-fiction book—one that positions you as an authority in your niche, gets you speaking engagements, and inspires people—we should look to other successful books for inspiration. So I’m starting a series where we’ll learn from the best non-fiction books and use those lessons to improve our own writing. And today's book is one of my favourites!

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Why work with a ghostwriter?

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Why work with a ghostwriter?

If you’re struggling to write your book, you have a few options. You could just keep plugging away and hope for the best, or go to an editor, or hire a writing coach. Then there are ghostwriters. Why would you want to work with a ghostwriter?

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What's your superpower?

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What's your superpower?

If you’re an entrepreneur, building your business around your superpower can help you be successful, and love what you’re doing. But what if you’re not sure what your superpower is?

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An interview with USA Weekly

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An interview with USA Weekly

This week I was interviewed by USA Weekly! I was pretty excited by this. It's not a huge piece but USA Weekly is a pretty big deal, and their business section (in which I appeared) is Super Serious And Important.

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