There are so many smart, passionate entrepreneurs putting every part of their being into their business only to (unknowingly) sabotage themselves. Are you one of them?
If you’re an entrepreneur, you're an expert in your industry. But if you’re not communicating well, you’re sabotaging your business and your dreams.
Since ditching my day job and following my dream to entrepreneurship, I get it. There’s so much going on. Communicating well can't always get your full attention.
But hear this: Unclear, uninspired writing riddled with errors will destroy your credibility.
This is true whether it’s on your website, in your blog, on your product packaging or in your emails.
Potential clients will take one look and think, ‘If she can’t even bother to [write a decent email/check her website for errors/spellcheck her blog], how can I trust her to look after me?’
That’s a problem. Because without trust, there’s no business. So...
How do you know if you're sabotaging your business?
How do you know if your communication skills aren’t doing you justice?
I’ll give you a hint.
It’s most of us.
Why? Well, it’s not because we can’t be bothered. It’s because we have 12 bajillion things to get through every day. And for most entrepreneurs, it’s because they’re not writers. They’re graphic designers, life coaches, wedding planners, photographers, marketing gurus, nutrition experts, web developers and product creators.
I am a writer, though. I’ve been writing professionally in various forms for nine years. I’ve worked in marketing, PR and events management. Those years taught me that strong communication is key to all things business. Saying the right words, in the right ways, to the right people, is key to building your business and growing your tribe.
So now I want to share what I know about writing and communicating with all the graphic designers, life coaches, wedding planners, photographers, marketing gurus, nutrition experts, web developers, product creators and other entrepreneurs out there, who need some guidance.
After all, honest and exciting writing is the best chance you have of building your small business into the empire you dream of. [bctt tweet="Honest and exciting writing is the best chance your business has."]
That’s what this blog will be. Guidance to help you build that empire. We’ll talk about:
- How all communication is marketing
- Writing for your website (including the dreaded About page)
- How to make the most of your mediocre blog
- Selling yourself without the sleaze
- “Sounding” like very best version of you
- Getting Google to take notice of what you write
- And how to get it all done while running your business, picking up after the kids, making the house (semi-)presentable, cooking, eating and (when there’s time) showering.
If you want to stop sabotaging your business and start communicating better—on your website, in your blog, in your emails and other marketing—this blog is for you.